Due Diligence Tips for Your Next Hotel Acquisition
A professional buyer-side guide to testing the asset, the operating business, the market assumptions and the legal protections before committing to a hotel acquisition.
What hotel due diligence really means
Particularly in the context of a hotel acquisition, "due diligence" generally refers to the investigation conducted by a potential buyer of the hotel that is the target of the acquisition. The investigation covers both the physical asset (i.e., the hotel structures, parking, systems, equipment, inventories) as well as the operating business conducted at the hotel facility, and the relevant markets and environment.
The purpose of the investor's due diligence is to understand and evaluate the potential investment in the hotel. It is the analytic review of the real and personal property, the business operations and potential of the specific hotel. This effort all seeks to validate the investor's reasons for buying the hotel and to avoid surprises after the purchase has closed.
From bid price to bankable assumptions
Perhaps the most significant element in the buyer's calculation of a bid or purchase price is the analysis of the potential earnings to be derived from the hotel. To develop the proposed acquisition price, the buyer must make assumptions as to future market conditions and the hotel's performance within that market. These assumptions will be reflected in a discounted cash flow on stabilized operating projections. Thus, a preliminary business plan which reflects assumptions as to physical facilities and condition, management, affiliation and other factors must be developed in order to assess the potential acquisition realistically.
Because your bid or purchase price is based upon a calculation of anticipated revenues and expenses, the due diligence process is critical to validate or gain comfort with your assumptions on these cash flow analyses, and to avoid unnecessary surprises. Unforeseen expenditures to replace leaking window systems, replace boilers or cooling towers, demolish a portion of the hotel which encroaches on adjoining property, or meet a new property improvement program from the brand -- these can all play havoc with purchaser's expectations if they weren't anticipated.
Examples of avoidable surprises
Leaking window systems
Unexpected replacement costs can change the real economics of the acquisition.
Boilers and cooling towers
Plant and equipment condition must be tested before price is locked.
Encroachments
Physical encroachments can create major legal, planning and demolition exposure.
Brand improvement programmes
New brand requirements can materially affect cash flow and investment returns.
The complaints buyers make when diligence starts too late
The document highlights a common pattern: sophisticated buyers often know they must act fast, but they only realise the cost of delay once the deal clock is already against them.
The complaints we hear usually go something like this:
I wish I had done more due diligence sooner!
If I had found this out two weeks ago, I would have had better options.
We could either have renegotiated the deal or saved a lot of money before we walked from the deal.
Act fast, but control the process
In today's seller's market, the time allotted for due diligence, deposits going non-refundable, and closing has been greatly compressed. All sophisticated buyers know they have to act fast. But it bears repeating:
Assemble the team
Assemble your due diligence team. Coordinate your team with detailed due diligence checklists. And control the process or have a quarterback do it for you.
Start early
Start your due diligence as early as possible.
Prioritise show-stoppers
Prioritize and push critical areas of due diligence so potential "show stoppers" and other important factors can be identified and evaluated early.
Representations and warranties must help flush out risk
Because most hotel purchase agreements are written with strong "as is" language, and express provisions that a buyer must rely on its own due diligence, many buyers do not spend enough time focusing on seller representations and warranties. This is a mistake. Regardless of significant disclaimers in the purchase agreement, having a set of properly drafted representations in the purchase agreement by experienced hotel counsel can significantly help flush out critical issues concerning the physical and operational hotel issues that only a seller or its management company would understand.
A few buyers may rely upon a seller's representations and warranties in place of their own due diligence plan, but that too is a mistake. A buyer must execute on its own due diligence plan as if the seller made no representations.
A fundamental part of a buyer's due diligence plan should be in the discussions, negotiations and tailoring of the seller representations. Even if the seller is unwilling to make a specific representation and warranty on a particular condition, focusing on the issue up front will help frame the buyer's post-signing due diligence.
Indemnification is not a substitute for proper due diligence
However, indemnification clauses usually are inadequate to protect a buyer from additional costs that could have been avoided with proper due diligence. Indemnification generally applies only for breaches of representations and warranties, and if the seller limits or qualifies its representations and warranties, the indemnification provision may not be triggered.
In addition, indemnification is often limited by deductibles, buckets, caps and expiration dates, any of which may exclude indemnification. Further, in many cases, once the seller sells the property, the seller (or selling entity) will distribute the proceeds of sale and may have no assets left with which to pay any indemnification. Finally, even if none of the above limitations apply, the seller may simply refuse to pay the indemnification, and the buyer will then incur the cost of suing the seller to obtain the indemnity.
While indemnification can have limited value, it is no substitute for the buyer's independent due diligence.
First line of defence: solid due diligence
Because of these issues, the buyer's first line of defence from unexpected loss is solid due diligence, accompanied by a process of working through representations and warranties in the purchase and sale agreement. Indemnification is the last line of defence. By performing due diligence in the early stages of a contract negotiation, the buyer will have more alternatives, less costs and more negotiating power to deal with the issues.
Investigate
Use the due diligence process to validate assumptions before they become contractual commitments.
Negotiate
Translate findings into price, conditions precedent, disclosure and warranties.
Protect
Do not rely on indemnity where the issue can be identified before closing.
Decide
Proceed, renegotiate or walk away while there are still options available.
Warning, disclaimer and statement of passing over information
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This HTML presentation is prepared for the intended recipient and is to be treated as confidential business guidance. It may not be circulated, copied or relied upon by unauthorised parties.
Correctness of information
The content is a professional visual presentation of the supplied Word document and is intended to assist with the orderly assessment of a potential hotel acquisition. Errors and omissions are excepted.
Professional advice
This document does not replace legal, accounting, tax, technical, property, labour, environmental, regulatory, hospitality or other professional advice. A buyer should independently verify all facts and assumptions.
Transaction use
Any due diligence findings should be incorporated into the proposed transaction structure, purchase price, conditions precedent, warranties, indemnities, disclosure schedule and final acquisition agreement where applicable.
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Hotel acquisition advisory, business opportunity presentation support and buyer/seller transaction guidance.
Prepared as a professional HTML presentation based on the supplied Word document.